14/21/28 March - Advertising on Facebook & Instagram

FB Ads.jpg
FB Ads.jpg

14/21/28 March - Advertising on Facebook & Instagram

from 149.95

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Facebook & Instagram Advertising masterclass

8 years’ Facebook Ads experience crammed into 12 hours!

  • When: 6-10pm on 14/21/28 March (Thursdays)

  • Learning experience is spread over 3 evening sessions (12 hours approx)

  • Where: Mallee Rising, 137 Campbell Street, Swan Hill (3 doors up from the nab)

  • Participants must bring a laptop, laptop charger and mouse

  • Pricing:

    • $149.95 for new and micro businesses (0-4 employees)

    • $199.95 for small businesses (5-19 employees) and Not For Profits

    • $249.95 for medium/large businesses and government organisations (20+ employees)

  • Ticket price includes gourmet coffee and supper (fresh & dried fruits, dips etc)

  • Workshop leader with 20+ years Marketing & Communications experience (inc. 15 years experience gained overseas) to answer all of your questions

  • Great opportunity to network with other businesses and like-minded people

  • Personalised, small group sizes

Facebook's popularity has grown with businesses and individuals but the "organic" reach of Facebook posts has dropped off significantly and is now said to be as low as 4% of fans. As a result, advertising has become a critically important tactic to increase the reach of messages while also targeting the right customers on Facebook. You may be advertising but is your business utilising the full strengths of Facebook’s advertising suite?

In this series of 3 hands-on workshops over 14, 21 and 28 March you will learn about Facebook's different advertising products and formats, how to create different types of ads, how to target the right people and how to measure the performance of your ads!

About your host

This masterclass will be hosted by experienced digital marketing professional Paul Dillon. Paul held the position of digital communications manager at Allianz Global Assistance in Paris from 2005-2014. During this time Paul launched the websites and social media strategy for the group worldwide, instructed marketing managers from Allianz across 30 countries how to get the most out of social media. Paul had a direct relationship with Facebook in Europe and visited their London HQ. He returned to Swan Hill in 2014 and has been driving the digital transformation of small businesses, community groups and sports clubs in the region.

  • Week one - Image ads

    • Why advertise on Facebook and Instagram

    • Introduction to Facebook Business Manager and Ads Manager

    • Overview of Facebook’s range of advertising products and how they can help your business, community group or sporting club reach their goals.

    • Overview of the many different types of audiences

      • targeting people by location, age, gender and interest as well as Instagram users!

      • targeting people who have visited your website (we will install a Facebook tracking pixel on your website if you have one!)

      • uploading an email database to Facebook and targeting those addresses through their Facebook feed

      • targeting people who have engaged with your content previously (people who have liked/commented/shared/clicked a photo/played your videos

      • And many other audiences

    • Setup audiences for your business or group

    • Create an ad during the workshop.

  • Week two - Video ads

    • Review of week one

    • A look at the results of our week one ads and how they have performed over 7 days

    • Update/fine tune audiences or create new

    • Understanding Facebook Ads measurement

    • How to install a Facebook tracking pixel on your website

    • Introduction to Facebook Creative Hub

    • Create mock ups and a new ad in the Creative Hub

    • Q&A

  • Week three - Interactive Ads

    • Review of first two weeks’ content

    • Review performance of our first two ads (image and video ads)

    • Update/fine tune audiences or create new

    • Create an interactive ad (Instant Experience, Carousel or Collection)

    • Q&A and wrap up

So whether you sell clothing, garden sheds, power tools or financial products, join this workshop to learn how to get your messages in front of your customers, more often.